Creating data driven catalogues

Designing your automated catalogue workflow

Designing an automated catalogue workflow requires a number of key components to be aligned. This diagram and explanatory text below is designed to give you an overview of these elements. The subject matter is discussed in more detail elsewhere within this Knowledge Base.

Environment setup

Product data

Your catalogue data is most commonly sourced from CSV or Excel exports from an ERP or web-based CMS. EasyCatalog is able to load CSV, Excel, XML, ODBC and relational data sources.

Master document setup

Your InDesign document contains pre-set styles (paragraph, character, table, cell, object) as well as pre-defined master pages and colour swatches.

Image assets

Product and/or category images are typically referenced by file name from a file server source. EasyCatalog can also import images from web-based sources (e.g. your web site or DAM).

EasyCatalog setup

EasyCatalog panel

The EasyCatalog panel is setup to reference all data elements required within your catalogue, including categorisation, product attributes and publishing data.

EasyCatalog library

Your EasyCatalog library will contain the different elements which are repeated in order to construct a catalogue. A lot of flexibility can be built in to ensure different products can be shwon differently within your catalogue (e.g. different space allocations to different products, choosing to display a sinle image or multiple images and drawings, etc).

Depending on your workflow and desired catalogue layout, an EasyCatalog library should not require manual overrides/modification for at least 90% of the product-related content. You should strive to make a sensible decision for one-off or less-used layout options. For example, it may be more efficient to manually re-size / re-design two or three full-page designs when the bulk of your catalogue consists of quarter-page products.

EasyCatalog page furniture

Your catalogue will typically include context-dependent on-page navigation and colour theming.

Catalogue creation workflow

To create or refresh a catalogue, a simple linear workflow is followed:

Load/refresh data

Product data is loaded (or reloaded) from your source file or database.

Paginate automated content

You automatically create pages using EasyCatalog by merging your product data (loaded in the EasyCatalog panel) with your layout components (contained within the EasyCatalog library) into the pre-configured InDesign document.

Update page furniture

Navigation information and colour theming is updated, reflecting the particular content on a given page.

Create enhanced content

You may choose to add an automated table of contents, index or other cross-references using EasyCatalog’s ability to link products with their page numbers.